Mindtree staff kickoff #MindtreeMatters campaign
Mindtree has started leveraging social media to fight L&T’s unsolicited bid to acquire the company. A few hours before L&T informed stock exchanges, some Mindtree employees, including a few senior managers, took to Twitter with the hashtag #mindtreematters. The employee advocacy campaign, though a sidelight, showcased how social media narratives were finding its way even into corporate takeover battles. One of the employees on Twitter said “…..we are a collection of unique minds that cares about people as much as profit; a culture that embodies excellence, not just economics; a state of mind, not a state of flux. Another said, culture and values set us apart and L&T could potentially destroy the fabric of it.